In 2018, the highest response rate was for one (35%) and two-star (34%) reviews, against 30% for five-star reviews. In 2017, hoteliers responded to more five-star reviews than lower-ranked reviews. Hoteliers seem to be more proactive now in responding to not just the good reviews, but the less than positive ones, according to this same report’s findings. You can also filter by rating, amenity or deal to ensure you find the best hotel for your needs,” he added. “Google will even tell you if you’re getting a deal based on their historical rate data. “Recent changes show that the company is getting more serious about giving OTAs a run for their money with a meta-search and booking tool, which promises to grow to be a one-stop shop for travel,” wrote Zach Dempy, Revinate’s marketing content manager in a recent blog. It continues to infiltrate the travel booking process at every point. This data point is another signal of Google’s growing domination in the online travel sphere. These three contributed the lion’s share of reviews. In third place is Tripadvisor with 11.3 million. only saw a 10% increase in review volume, generating 28.3 million reviews. A 75% increase in 2018 means it has taken over from as the site that generates the highest number of reviews – 30.1 million to be exact. In last year’s report, Google reportedly saw a staggering 207% increase in reviews in 2017. Perhaps what was more surprising and would probably lead to more chatter in the room is that for the first time, Google has moved into the number one spot for review distributions by site. In Revinate’s Hotel Reputation Benchmark Report 2019 which analysed reviews for more than 140,000 hotels in over 200 countries, key findings like the continued growth of reviews on review sites and OTAs, albeit at a slower rate, were not surprising.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |